I really enjoy this first line from a sales letter:
Have you ever wanted to create your own online empire?
It's like asking, "Have you ever danced with the devil in the pale moonlight?" or "Have you ever shot a man in Reno just to watch him die?" These are one-time events. That's usually what "ever" indicates in these sorts of questions. I imagine a conversation like this:
Me: Hey, remember that one time I wanted to create my own online empire?
Other Person: Oh, yeah! That was so much fun! And then we went out for ice cream, and yours melted all over your shirt.
Me: Now that's what I call a sticky situation.
Then there's laughter and we all go home.
I find this kind of thing way too amusing, don't I?
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